Your business name shapes perception before your portfolio ever does. It provides a glimpse into your design perspective and becomes the center of your brand identity—which is why the naming process requires both creativity and strategy.
This guide breaks down the best strategies for naming your interior design business, so your name not only reflects your brand personality but also supports future growth. From defining your vision to checking availability, we’re here to help you choose a name that’s both intentional and lasting.
Table of Contents
Why your interior design business name matters
Your business name is your first impression. It’s the first thing potential clients notice: on your website, proposals, social media channels, and more. It offers a glimpse into your style, values, and the kind of experience you deliver.
Every element of your business name matters. The tone, structure, and word choice all shape how people perceive your brand.
Tone
What kind of feeling does your name evoke? Clean and minimal names suggest modern sophistication. Bold, conceptual names may signal a more avant-garde approach. Choose a tone that mirrors the emotional impact of your design work. Does it feel calm and refined, or energetic and expressive? The right tone builds a bridge between your brand personality and your client’s expectations.
Using your own name—like Jane Doe Interiors—can convey authenticity and a personal connection. This approach works well for solo designers who are the face of the brand. But it also sets a tone: personal, approachable, and often boutique in feel.
Audience
Your name should resonate with the people you want to attract. Luxury clients tend to favor polished, elegant names that reflect exclusivity and discretion. Playful or metaphorical names can appeal to creative homeowners looking for personality and warmth. If your focus is commercial or corporate interiors, a more professional and structured name may convey credibility and scale. Always consider what your ideal client values in a brand—and choose a name that speaks their language.
Longevity
With a flexible name, you can evolve over time. You may someday want to switch from sole designer to studio, or grow into new markets or services, such as product design or architecture. Keeping niche specifics out of your name can support these transitions.
If you’re using your personal name, think about how it will serve you long-term. It can build trust and recognition, but may need to evolve if you expand to a team or studio model. Adding terms like “Studio” or “Design House” can signal scale while still honoring your identity.
Questions to ask before choosing a name
A clear sense of direction will lead to a stronger, more resonant name. Before you dive into brainstorming mode, take time to define what you want your name to say about you.
- Who is your ideal client?
Are you designing for luxury homeowners, boutique businesses, or modern families? Pinpoint your target audience—and the design styles that energize you most. Your name should feel like it belongs in their world. - What defines your design approach?
Do craftsmanship, sustainability, or innovation drive your projects? Choose a name that reflects that focus. - What emotion should your brand evoke?
Should it feel serene, elevated, bold, or welcoming? The emotion behind your name should mirror the tone of your portfolio. - Do you want a personal or collective identity?
A personal name builds a one-to-one connection. A studio name conveys a broader, scalable presence. - Where do you see your business in five years?
Avoid names tied too closely to one location or niche if you plan to expand.
Naming options
Most interior design businesses choose from three core naming styles: personal, descriptive, or inventive/abstract. Each supports a different brand strategy—so don’t just pick what sounds good. Choose the style that aligns with your vision, client experience, and long-term goals.
1. Personal Names
As noted above, personal names feel authentic and trustworthy, and they work particularly well for solo designers. Personal names can include your first name, last name, or both, and may also be combined with design or business-related terms. Some examples include DaVinci Design, Samantha Mark Studio, and Contemporary by Cat.
Pros
- Builds credibility and familiarity
- Aligns naturally with a personal brand.
- Adapts easily to varied project types.
Cons
- Doesn’t always express style or focus.
- May blend in if your name is common.
- May need to be adjusted for growth or partnerships in the future.
2. Descriptive Names
Descriptive names clearly communicate what your business has to offer. They can also hint at your aesthetic or philosophy. Think: Minimalist Home Design or Modern Interiors.
Pros
- What you do is immediately clear to clients.
- Supports SEO for interior design
Cons
- Can sound generic if common words are used.
- May not mesh well with service expansions.
- Could be more difficult to trademark.
3. Abstract or Inventive Names
Abstract names, Like Comfort + Co or The Eco Edit, don’t have an immediately clear meaning. Instead, they include made-up words, metaphors, or phrases that describe your vibe. These design business names are distinctive and memorable, but they also require a strong visual brand to support them.
Pros
- Highly unique and memorable.
- Work well across multiple markets and services.
- Provides an immediate glimpse into your creative style.
Cons
- Less intuitive for new audiences.
- Requires thoughtful branding to communicate purpose.
How to brainstorm interior design business names
When brainstorming, combine creativity with the staples of your business. Use these steps to guide your process.
- Consider your brand pillars.
Identify 3–5 adjectives that describe your brand’s character—timeless, minimal, crafted, natural, etc.—and use them to steer your ideas. - Draw from your materials and influences.
Let your favorite palettes, textures, or architecture guide you. - Experiment with language.
Combine contrasting ideas, use rhythm or alliteration, or explore invented words that convey an emotion that ties into your work. - Look beyond design.
Consider names inspired by literature, geography, or heritage—specifically the ones that connect to your personal story. - Refine your shortlist.
Cut any names that are hard to pronounce, spell, or remember. Say them aloud. Picture them on your website and signage in various fonts. - Test audience perception.
Ask trusted colleagues or clients for honest opinions. Your thoughts matter most, but the people around you may be able to point out issues you didn’t think of. - Ensure brand cohesion.
The name should complement your visual identity. It should blend in with your logo, tone, and overall aesthetic. It should also work well with your business model.
How to check if your business name is available
Before committing, confirm that your name is legally and digitally available. Your due diligence can help protect your brand and prevent future conflicts.
- Search your state’s business registry.
Depending on where you live, you may need to check with the Secretary of State or your local business office. You can do this at the same time you file for your business license. - Check domain availability.
A domain that matches your business name is nice, but if you don’t find an exact match, it might not be a dealbreaker. If the .com is taken, alternatives like .design or .studio can still look professional. - Review trademarks.
Use the U.S. Patent and Trademark Office (USPTO) database to confirm that no similar trademarks exist in design or creative industries. - Audit social handles.
Consistency across Instagram, Pinterest, and LinkedIn reinforces brand recognition, so it’s important to make sure you’ll be able to name your pages with a high level of similarity. - Conduct a thorough web search.
Scan several pages of search results to ensure your name isn’t associated with another firm or unrelated brand.
Final thoughts on choosing a name that grows with you
As a designer, you already understand proportion, hierarchy, and balance. Name your studio with the same logic—find the essence, refine it, and ensure every element contributes to the whole.
When you land on the right name, it will fit seamlessly with who you are as a designer and where your business is going.
Ready to go beyond naming your business? Our in-depth guide on starting an interior design business covers everything from setup to growth strategies.
