If you’re an interior designer, there’s a good chance that Instagram is a big part of your marketing strategy. This platform is perfect for showcasing your creativity, attracting clients, and building a brand that reflects your unique style. With the right approach, your Instagram feed can become a stunning portfolio that highlights your work and draws in your target audience.
Instagram’s visual nature makes it a natural fit for design professionals. With features like Stories, Reels, and carousel posts, you can present your work in creative ways that resonate with your followers. It’s a great place to share everything from mood boards to room reveals, giving people a deeper look into your design process.
Beyond pretty pictures, Instagram is a powerful tool for deepening client relationships. That’s why it’s important to put yourself out there with posts that showcase your personality, unique perspective, and personal life.
From behind-the-scenes glimpses to quick design tips, there are tons of Instagram post ideas that are well-suited for interior designers.
Keep reading for a curated list of social media content ideas that will grow your following and clientele.
Table of Contents
1. Before-and-after transformations
Before-and-after transformations are always a hit on Instagram. These posts let your audience see the magic of your work, highlighting the dramatic difference you make. People love a good makeover story, so these posts tend to get a lot of engagement.
Check the major transformation in this example Instagram post:
Be sure to read our interior design Instagram captions to find the perfect text to complete your post.
2. Room reveals
Room reveals are a great way to build excitement around your projects. Tease your audience with sneak peeks of design details before revealing the full space in a stunning post. This kind of content not only shows off your finished work but also creates anticipation and keeps your followers coming back for more.
In this example, we see the custom papier-mâché paneling in a historic living space:
3. Design tips
Sharing design tips on Instagram is a smart way to showcase your expertise and connect with your audience. Whether it’s advice on picking the perfect color palette or arranging furniture, these tips can position you as a go-to resource for interior inspiration. Plus, they’re super shareable, which can help expand your reach and grow your following.
This example explains why white is the best choice for custom closets:
4. Moodboards
Moodboards are a fantastic way to share your creative vision. They give your followers a behind-the-scenes look at the inspiration and thought process behind your designs. You can use DesignFiles’ affiliate link feature to monetize this content.
In this example, we see both the moodboard and finished design:
5. Behind-the-scenes shots
With behind-the-scenes shots, followers see the real work that goes into creating beautiful spaces. Whether it’s material sourcing, sketches, or a day at a job site, these posts make your process feel more personal and authentic. People love to see the journey. This content adds a human touch to your brand and highlights the dedication and passion that goes into every project.
In this example, Sarah Sherman Samuel showcases the unique tile in the primary bathroom of an in-progress project:
6. Client testimonials
Client testimonials are a powerful way to build trust and credibility on Instagram. Sharing genuine feedback from happy clients, along with photos of your finished designs, shows off the impact of your work. It’s social proof that speaks louder than any caption you could write.
This beautifully-designed and on-brand testimonial graphic offers a perfect example:
Need help getting more clients? Check out our full guide to Instagram marketing for interior designers.
7. Product spotlights
Use product spotlights to highlight the unique pieces you use in your designs. Showcasing furniture, fabrics, or decor elements gives your audience a deeper look into your style. It’s a chance to share why you chose each piece and how it ties into the overall design. Plus, it positions you as a resource for discovering beautiful, curated products.
In this example, designer Justina Blakeney showcases a rug she co-created with Ruggable:
8. Design process time-lapse videos
Design process time-lapse videos are perfect for sharing the journey behind your work. They give your audience a front-row seat to see how you select colors, materials, and textures to bring a space to life. It’s a captivating way to show off the thought and creativity that goes into each design.
This example time-lapse video shares a simple shower transformation:
9. Design trends
Posting about design trends on Instagram keeps your followers inspired and in the loop. Highlight popular styles like Japandi or the rise of bold, saturated colors to show you’re in tune with what’s hot in interior design. It’s a smart way to position yourself as a trend-savvy designer who always keeps their work fresh and stylish.
This example showcases the stunning transformation delivered by rich brown walls:
10. Day-in-the-life of a designer
Day-in-the-life posts give your followers a personal glimpse into what it’s really like to be an interior designer. From client meetings and site visits to sourcing materials and sketching out ideas, these moments show the hustle behind the scenes. It’s a chance to highlight the passion, creativity, and hard work that go into each project. These types of posts also help your audience connect with you on a more human level, beyond just the finished designs.
In this example, Lisa Furey showcases what she’s currently working on with a personal home project:
11. Offering design consultations
Offering consultations on Instagram helps showcase your expertise and adaptability. It’s an opportunity to highlight how you work with clients remotely, offering tailored advice on layouts, colors, and decor. This kind of content not only builds credibility but also opens the door for potential clients to reach out for their own consultations.
In this example, we learn more about what a consultation from Thomas James Homes includes:
12. Favorite design resources
Sharing your favorite design resources gives your followers a peek into what fuels your creativity. Whether it’s your go-to suppliers, must-read design books, or inspiring blogs, these recommendations can position you as a knowledgeable resource in the industry. It also adds value to your audience by guiding them to tools and inspiration they can use in their own spaces. You can hype up your favorite resources for free or work out a brand collaboration deal and get paid to spread the word.
In this example, Amber Guyton spreads the word about Way Day:
13. Seasonal decor ideas
Seasonal decor ideas are perfect for keeping your Instagram content fresh and relevant all year round. Share tips on how to transition a space with autumnal accents, cozy winter touches, or bright spring colors. These posts can inspire your audience to refresh their own homes as the seasons change. They also showcase your versatility as a designer who knows how to create beautiful spaces for every time of year.
This example showcases autumnal home staging:
14. Collaborations with other designers or brands
Collaborating with other designers or brands can bring fresh ideas and new energy to your Instagram feed. Whether it’s a joint project, a design challenge, or a brand partnership, these collaborations let you reach a broader audience and create unique content. It also shows your followers that you’re connected and engaged within the design community.
In this example, designer Kerrie Kelley posts a collab with a nearby winery:
15. Lifestyle content
Lifestyle content lets your audience see more than just your design work; it gives them a peek into who you are beyond the projects. Share moments that reflect your everyday life, like your morning routine, favorite coffee spots, or travel experiences that inspire your creativity. This kind of content helps build a personal connection with your followers, making your brand feel more relatable. It shows that your design style is influenced by your own unique tastes and experiences.
Select your favorite ideas and make them a part of your regular content strategy!
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