13 Interior Design Email Templates [+20 Newsletter Prompts!]

Email communication is one of the most effective tools for interior designers to connect with clients, build trust, and grow their businesses. 

Do you need to reach out to clients to schedule consultations or request reviews? Maybe it’s time to onboard a new client or cultivate a referral partnership with a local business owner.

Whatever you’re working on, having a polished email strategy can save you time and effort. That’s where these 13 interior design email templates and 20 newsletter prompts come in handy.

This blog post provides ready-to-use templates for everything from discovery call invitations to media pitches, as well as engaging newsletter ideas that will keep your audience interested. No more starting from scratch or stressing over what to write! With these tools, you can streamline your communication, stay top-of-mind for potential clients, and focus on what you do best—designing beautiful spaces.

Tip: Many templates use the term “we” to refer to your small team. If you operate solo, you can change “we” to “I.”

Client communication email templates

First up, we have a variety of email templates to help you at important steps in the project process, from first interaction through review.

1. Invitation to book a discovery call 

Use this email to invite a prospective client to share project details and schedule a Discovery Call, where you’ll learn more about their needs and share insights into your services.

Subject Line: Thank you for your interest in working with [Your Studio Name]!

Hi [Client Name],

Thank you so much for reaching out about your project! We’re excited about the possibility of working together and would love to learn more about your vision.

The best way to get started is by booking a complimentary 20-minute Discovery Call. During this call, we’ll discuss the details of your project, share more about how we work, and determine if we’re the right fit for your needs. If everything aligns, we’ll also talk about next steps, which usually include an in-person consultation.

Click here to get started: [Insert Link to Intake Form and Discovery Call Booking]

We look forward to connecting with you soon!Best regards,
[Your Name]
[Your Title/Company Name]

2. Invitation to book a consultation

With this email template, you can transition clients from a Discovery Call to booking an In-Home Consultation, providing an opportunity to dive deeper into their project needs and share personalized insights.

Subject Line: Let’s take the next step: Book your consultation

Hi [Client Name],

It was such a pleasure speaking with you during our Discovery Call! From our conversation, it’s clear that [insert a specific client goal or dream discussed in the call] is important to you, and I’m so excited about the possibilities for your project.

The next step is to schedule an In-Home Consultation. Think of this as a “mini design session” where we’ll explore ideas, address challenges, and create a plan tailored to your needs. Afterward, I’ll share notes from our meeting to guide your next steps.

This consultation typically lasts up to two hours, with the final portion reserved for discussing how we can collaborate further.

Ready to get started? Click the link below to book your In-Home Consultation:
[Insert Link to Book a Consultation]

We’re excited to work with you and look forward to meeting in person!

Warm regards,
[Your Name]
[Your Title/Company Name]

P.S. Once you book, you’ll receive a quick questionnaire to complete beforehand—it only takes 5–10 minutes but helps us make the most of our time together.

3. Client onboarding email template

With this onboarding email template, welcome clients who have officially signed on, confirm their paperwork has been received, and outline the next steps for the project kickoff.

Subject Line: Welcome to [Your Studio Name]—We’re thrilled to get started!

Hi [Client Name],

Welcome to the [Your Studio Name] family! We’re so excited to partner with you on this journey to create the space you’ve been dreaming of.

We’re ready to dive in. Here’s what happens next:

Project Kickoff: Within the next few days, you’ll receive an email outlining our proposed milestone dates, starting with a deep dive interview and site survey.

Initial Prep: Be on the lookout for a questionnaire, which helps us gather additional details to prepare for your project.

If you have any questions or ideas in the meantime, don’t hesitate to reach out—we’re here to make this process as smooth and enjoyable as possible.

Thank you again for trusting us with your project. Let’s make something beautiful together!

Warm regards,
[Your Name]
[Your Title/Company Name]

P.S. Keep an eye out for your next email with key dates and details to get us started.

4. Client design presentation reminder email template

Use this template to remind your client of their upcoming design presentation, confirm details, and provide tips for a smooth and productive meeting.

Subject Line: Excited to share your design! Here’s your presentation info

Email Template:

Hi [Client Name],

We’re excited to remind you that your Design Presentation is scheduled for:

Date: [Insert Date]

Time: [Insert Time]

Location: [Insert Address or Zoom Link]

During the presentation, we’ll walk you through the concept design, including mood boards, layouts, and budget proposals. This is the time to see how everything is coming together and provide your feedback.

To make the most of our session, we recommend:

Ensuring all decision-makers are present.

Arranging childcare for little ones to allow for focused discussions.

If you have any questions or need to adjust the details, don’t hesitate to reach out. We can’t wait to share your design vision and hear your thoughts!

All my best,

[Your Name] [Your Title/Company Name]

P.S. Feel free to reply if there’s anything specific you’d like us to prepare or address during the presentation.

5. Concept design follow-up email template

Try this template when following up about the Concept Design presentation, provide clients with access to the materials, and outline next steps or request feedback.

Subject Line: Thank you for reviewing your Concept Design!

Hi [Client Name],

Thank you again for taking the time to review your Concept Design with us! We hope you’re as excited as we are about how everything is coming together.

To make it easy for you to revisit everything we discussed, you can now find your Concept Design package [attached to this email/inside your client portal—insert link]. It includes:

• Mood Board
• Project Summary
• Preliminary Layout
• Proposed Budget

We’d love to hear your thoughts! If you have any additional feedback or questions, please reply to this email or [insert feedback instructions]. Kindly share your input by [insert deadline] so we can keep everything moving forward and transition to the Design Development phase.

Thank you for your collaboration—your input is what makes this process so rewarding.

All my best,
[Your Name]
[Your Title/Company Name]

6. Installation day confirmation email template

With this template, you can confirm the scheduled installation date with the client and share key details to ensure the day runs smoothly.

Subject Line: Installation day confirmed for [Project Name]

Email Template:

Hi [Client Name],

We’re thrilled to let you know that your installation is officially scheduled! Here are the details for your installation day:

Date: [Insert Date]

Time: [Insert Start Time]

Location: [Insert Address]

Important Reminders:

Please ensure the project site is clear of personal items to make the installation process seamless.

All pets should be safely secured and away from the area.

If applicable, provide any necessary access details such as gate codes or parking instructions.

We can’t wait to bring your space to life! If you have any questions or need to coordinate additional details, feel free to reach out.

All my best,

[Your Name] [Your Title/Company Name]

P.S. We’ll send a 24-hour reminder to confirm everything is set.

7. Client review request email template

Getting Google reviews can increase your chances of showing up in Google Map searches while also helping potential clients feel comfortable hiring you. Use this template to ask a recent happy client to write a review. 

Subject line: Quick request for a Google review (it matters a lot)

Hi [client name],

I loved working with you, and am so happy your dream living room came to life!

I have one quick favor to ask: would you write me a Google review?

This helps other potential clients trust me, and it has a big impact on getting my website to rank in Google search results — which is a goal of mine. 

If you’re willing, here’s the link to leave me a review: [insert your Google My Business page link]

Thanks so much! And feel free to let me know of any questions.

[Insert your signature]

Media pitch templates

Media opportunities might come to you if you have optimized social media profiles. But you don’t have to passively wait. You can reach out and win these opportunities yourself.

8. Pitch template for reaching out to print and digital magazines

Use this top-notch template when reaching out to major publications.

Subject line: Pitch – [Article title]

Hi [Editor’s Name],

I hope this finds you well. I’m an avid reader of [Publication Name] and have always enjoyed [mention something specific you appreciate about the publication. Ex: features of local designers].

I have a pitch that I think your readers would love. 

[Pitch Article Title] [Two-to-three sentence article description]

About me: [Insert Media Bio (see template above)] 

[Also, include a sentence about how your work aligns with the publication.] 

If you like this article concept, I’m happy to provide both the written content and imagery, pulling from my portfolio.

I respect your time and priorities. If there’s room for collaboration or an interest in exploring this or other article ideas, I’d love to connect.

Thanks for considering this. I look forward to the possibility of contributing to [Publication Name].

Best,

[Your Full Name] [Your Contact Information] [Link to Your Portfolio/Website] [Optional: Social Media Profiles]

Here’s an example title and description to get your wheels turning:

8 Budget-Friendly Mid-Century Modern Design Tweaks

Mid-century modern is a broadly appealing style because it’s classic, cozy, and contemporary all at the same time. In this piece, I’ll provide design tweaks readers can make, such as getting a new coffee table instead of a whole new couch, framing affordable art pieces, toning down color palettes, and sourcing retro accessories. I can provide the content and imagery for the piece.

9. Pitch template for small and local media sites

This template is shorter, less formal, and perfect for smaller media outlets and local lifestyle brands.

Subject line: Pitch – Seattle area designer on locally inspired living spaces

Hi Catherine,

As a [location or niche] interior designer, clients often want spaces that [client demands]. I’ve created dozens of living spaces for local clients that elevate the [location or niche] style. 

I’d be happy to share [article idea], along with plenty of photos for inspiration. 

I have [X] years of design experience in [location or niche], and I’ve previously contributed to [media sample with link] and [media sample with link].

Does this story appeal to you? If not, I can send over a couple of other ideas.

All the best,

[Your signature]

Here’s an example of the body of the pitch:

As a Seattle-based interior designer, clients often want spaces that give a nod to our local history and environment without being too kitschy or touristy. I’ve created dozens of living spaces for local clients that elevate the Seattle style. 

I’d be happy to share my tips for homeowners, along with plenty of photos for inspiration. 

I have 10 years of design experience in Seattle and surrounding areas, and I’ve previously contributed to The Spruce and House Beautiful.

10. Podcast pitch template

Try this template when reaching out to podcast hosts.

Subject: Podcast guest: All things e-Design

Hi [Podcast Host],

I absolutely love your [podcast name] and particularly enjoyed the [old episode name or guest name] episode where you discussed [insert a discussion topic from that episode]!

I’m an [insert title] who specializes in [insert area of expertise], and I’d love to share some design tips with your audience of [insert who their core audience is. Ex: busy moms, century home enthusiasts, etc.]. 

Some potential topics I can speak about include 

[Insert list of three bulleted topics. See examples below]:

• Easy mid-century modern design tips
• How to hire an e-Designer, and how this is more affordable than full-service design
• Building my business while being a single mom

I’ve been featured in [insert publication] and [insert publication]. My combined email list and social media following is [insert total number of following], and I would be happy to share the interview with my subscribers and social media followers!

Please let me know if you would like to schedule an interview, or if you have any questions. I’m happy to follow up.

Thank you,

[Your signature] [if you have it, insert a link to a podcast you spoke on so they can get a sense for what it is like to interview you live. Ex: P.S. Here’s a link to a podcast I was invited on to discuss mistakes to avoid when choosing mid-century-inspired furniture: insert link]

Here’s an example of what you might pitch in the body of the email:

I’m an interior designer who specializes in mid-century modern spaces, and I’d love to share some tips with your audience of professional women. 

Some potential topics I can speak about include:

• Easy mid-century modern design tips
• How to hire an e-Designer, and how this is more affordable than full-service design
• Building my business while being a single mom

Networking email outreach templates

If someone introduces you to a journalist at a publication you’ve been dying to get featured in, you should return the favor and introduce them to a journalist or influencer you know. 

You can be the first to offer an introduction, in the hopes that the person will later reciprocate in some way, either by making an introduction or referring someone to you. 

Keep in mind that people are busy and they might not want to be introduced. 

11. Introduction permission template

Introducing people to helpful contact is a great way to get the psychological principle of reciprocity working in your favor. Try this template when seeing if people want an introduction. 

Subject line: Media contact intro

Hey [Contact Name]!

I was recently featured in [insert publication], and I thought that my contact there might want to do a story on you too. 

No promises of course, but if you’re interested, I can hook you up with her and you can let her know about your business. 

Who knows? It could lead to something.

Let me know if you want me to send the intro.

Best,

[Email signature]

TIP: People are smart and can smell if you’re trying to get something out of them. So if you want a direct intro swap, you could just ask directly: “Hey I noticed we’ve been featured in different publications. Want to swap intros to journalists?”

12. Informal partnership request template

You can also network with local boutiques and furniture stores. Here’s an email outreach template for suggesting an informal partnership.

Subject line: Local designer partnership

Hi [Contact Name],

As a local interior designer, I love your boutique, especially your selection of [item] and [item].

It got me thinking…would you be interested in a partnership?

Here’s what I’m suggesting: you send customers my way when they need design support and don’t want to DIY everything. In turn, I incorporate more of your products in my final design.

You can see my portfolio and glowing testimonials here: [link]

Let me know if this interests you! I’d be happy to come by and introduce myself this week.

[Your Signature]

13. Referral swap partnership template

You might also want to reach out to swap referrals. (If you want, you can just swap referrals for free, or you can let the person know that you offer a referral fee of 10% or 15% of the project total.)

Subject line: Full service designer looking to swap referrals

Hi [Designer’s Name],

My name is [insert name]. I’ve been following your work and have been so impressed by your attention to detail and overall approach to [insert their area of specialty. Ex: kitchen and bath designs]. 

I’m also an interior designer in the [insert location] area but my focus is on (insert preferred project type), so it got me thinking…

Would you be interested in swapping referrals? 

I would be happy to direct any kitchen and bath inquiries to you and in return, if you come across clients whose needs align with my specialization, I’d greatly appreciate it if you could refer them my way.

With non-competing services, I think this could be a great opportunity for us to collaborate and mutually benefit from our respective networks.

If interested, here are some useful links where you can learn more about my business:

You can check out my reviews [Link to Google or Facebook reviews]

You can find my portfolio here [Link to Portfolio page]

And learn more about my business here [Link to About page]

Looking forward to the possibility of supporting one another!

Best regards,

[Your Full Name] [Your Design Business] [Your Contact Information] [Your Website/Social Media Links]

20 email newsletter prompts

Great newsletter content adds value to people’s lives while reminding them of how you can help. You know that keeping in touch with leads is non-negotiable, but what should you write? If you keep putting email on the backburner, these tips and prompts will help you whip up newsletters in no time.

What makes a great email newsletter?

1. Start with a hook. Use sentences like “Are you worried your room won’t come together?”; “I should’ve known better.”; “Want your kitchen project to go smoothly?”
2. Write a concise middle section. Keep the meat of the email to under 125 words. Use a how to, list, or story format.
3. Add a call to action. Try something like “Book a call,” “Read the full blog post”, or “View package options.”
4. Write an intriguing subject line. Examples include “Smart clients do this one thing before hiring a designer” and “What I didn’t know design projects needed”

Not sure what to write about? Use these ideas as prompts to inspire your next email newsletter.

To jumpstart your next newsletter, just pop one of those prompts into ChatGPT with the directions, “Write an informal email newsletter about this topic.”

1. 5 high-end [room name] essentials
2. What you need to do before hiring an interior designer
3. 3 ways I make sure clients will love the finished look
4. What I take off of client’s plates
5. How we’ll come up with your signature style
6. What shocks clients after the project is done
7. The hidden costs of DIY interior design
8. Most interior designers don’t include this in their process
9. 10 timeless paint colors
10. 7 unique ways to layout a den or bonus room
11. 7 things to look for when vetting a designer’s portfolio
12. Why you need [printed wallpaper, or other unique element] in your [room type]
13. Are you a fit for my most affordable design service?
14. 5 questions to ask your interior designer before hiring them
15. Never work with a designer who [red flag]
16. 3 ways I keep design projects within budget
17. The secret to a great designer-client relationship
18. [Blank] is my most popular offer—is it a fit for you too?
19. A peek at the deliverables my e-design clients receive
20. 5 little interior design details that make a BIG difference

Frequently asked questions

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