In the world of interior design, pricing packages are a great way to attract new clients, build out your portfolio, and make sales easier, among other benefits.
Ranging from more contained service packages, like standalone design consultations, paint color consults, and E-Design to more comprehensive full-service packages that encompass everything from floor plans and mood boards to furniture and lighting plans, interior design pricing packages provide clients with a structured approach to design services—and when done correctly, make it easier for them to make purchasing decisions.
Today, let’s explore everything you need to know about interior design pricing packages, including why designers opt for flat-rate pricing and what elements should be included in your packages to ensure maximum clarity and value for both you and your clients.
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What are interior design pricing packages?
Interior design pricing packages represent a strategic approach by designers to streamline their services into cohesive and easy-to-understand offerings. Instead of charging clients on an hourly basis or per project, designers create tiered packages that cater to different needs and budgets. These packages typically include a range of services.
One common type of package is E-Design, which allows clients to work with designers remotely, leveraging digital tools and virtual communication to conceptualize and implement their design visions. E-Design packages are particularly appealing for clients who prefer a more hands-on, DIY approach to design and are comfortable executing the project themselves with guidance from a professional.
Another popular offering is a standalone Design Consultation, in which an interior designer helps a client make selections for things like furnishings, fixtures, lighting, and fittings. This package is ideal for those who need some professional guidance, but may not be ready to invest in a more comprehensive package.
Designers also sometimes offer interior design pricing packages for full-service projects. In this case, they might charge per room or square foot.
Why interior designers offer flat-rate packages
Flat-rate packages provide clarity and transparency, allowing clients to understand exactly what services they will receive and how much they will be charged upfront. This eliminates the uncertainty associated with hourly billing and ensures that both parties are on the same page from the outset. It’s a great way to build trust with a client right from the start and ensure a smooth collaboration.
Flat-rate packages also enable designers to streamline their processes and allocate resources more efficiently. By standardizing their offerings into predefined packages, designers can focus their time and energy on delivering high-quality results rather than negotiating prices or writing detailed proposals.
Moreover, including pricing packages on your website makes it easier for clients to know what they’re getting and make faster buying decisions. Any designer who has ever labored over a long proposal only to get ghosted will understand the relief this will offer. No more sticker shock at your prices. By the time you’ve hopped on that first call, your client already knows what the price will be, and has likely already decided to hire you.
What should you include in your packages?
Your pricing packages, put simply, should include the price and a detailed list of all the deliverables and services your client will receive. Including testimonials, social proof, and FAQs that are specific to each package can also help set expectations from the start and avoid any miscommunications or misunderstandings down the line. Let’s break it down.
Services & deliverables
Your interior design pricing package should clearly list all services and deliverables included in your package (for example: for an E-Design package, this might include a 90-minute Zoom consultation, moodboard, floor plan, shoppable links to furnishings and decorative accessories, a set number of revisions, and a follow-up check-in.)
Timelines
Be clear about timelines. While timelines may range depending on the scope of the project, even a rough timeline (for example, 6-8 weeks) will help build trust with your potential clients.
Package pricing
An interior design pricing package of course requires pricing to be included! That’s a big part of the beauty of this strategy–transparency on all fronts before you even hop on that first call. Listing the price of your package ensures you’ll only book calls with qualified leads, saving you valuable time (and the stress of being ghosted!).
I recommend creating interior design pricing packages at different tiers. For example, for your Full-Service package, you could have a Gold, Silver, and Bronze tier, and include side-by-side comparisons for each to help people make the right selection for them.
To get help setting your prices, check out our ultimate pricing guide.
Testimonials
When it comes to conquering price objections, testimonials are key. Sharing results from happy clients who have enjoyed the benefits of your service package will build your credibility in the eyes of your potential clients, and make them feel more comfortable investing.
FAQs
Be sure to include an FAQ section for each pricing package. Including this info will not only help your clients, it will also enable you to make the most of your first call together. Instead of hashing out the same old questions and answers, you’ll be able to have a more substantive, personalized conversation.
Examples
To better understand the way pricing packages work, let’s take a look at some real-life examples.
1. Virtual Paint Consultation
This Virtual Paint Consultation interiors design pricing package by The Right Space is a great example of a smaller service, broken down into a cohesive package. Not everyone needs a top-to-bottom renovation or full-house furnishing, and offering services that cater to less extensive client needs will distinguish your brand and help attract new clients.
In this example, I particularly like the combination of compelling visuals, along with the information about how the designer will conduct the consult (via Loom), and bullet points to outline all services, deliverables, and pricing. Simple and sweet!
2. Elemental Design Package
The Elemental Design Interior Design Pricing Package by Laurel Alexander Interiors stands out thanks to its creative and catchy name, easily visible pricing, and clarity around target audience. By clearly stating in the first bullet who this package is best suited for, this pricing package immediately filters out the wrong clients and attracts the right ones. It’s also super clear about every deliverable, down to the detail about “1 revision round.” There’s no room for misinterpretation here! This level of clarity and precision provides potential clients with a sense of trust that Laurel Alexander Interiors will deliver a great and thorough service.
3. Bookshelf Styling
This Bookshelf Styling interior design pricing package by Van Wicklen Design & Co is such a great idea. By offering an “add-on” service to a larger project, you can not only increase the value of your projects, but also bring immense value to your clients. After all, a bookshelf is only as beautiful as its styling!
Our only suggestion here would be to add a bullet point on deliverables. For example, will the designer be sending shoppable links for items to use on the shelves? Or will they be making suggestions based on items the client already owns? Additionally how many rounds of revisions will the client have? Clarity around these questions would make this package even better.
4. The POSH DIB and the LUXE DIB
The Posh Dib and Luxe Dib interior design pricing packages by NICHEdg demonstrate really well the idea of offering a tiered range of services. Both are comprehensive packages, but the Luxe Dib offers a few additional services and perks to make it a more premier option for clients seeking an elevated experience. I really like the way both packages are strategically laid out side by side so it’s easy for a potential client to compare and contrast the pricing, services, and deliverables, and make the best choice for their needs and budget.
5. Virtual Design Package
This Virtual Design Interior Design Pricing Package by Martha O’Hara Interiors is less detailed about deliverables, but we like how the description keeps the options open so clients can mold the package to fit their specific needs. It also does a great job of making clear who this package is for and who it would not be a good fit for. Finally, the pricing is clear, and the visuals give shoppers an idea of what their deliverables will look like.
6. Designer on Demand
Many designers are embracing “designer for a day” or “designer on demand” services to open them up to a larger audience and capture revenue from followers who can’t quite afford a fully managed design project.
The Designer on Demand offering from Alchemy Design Co. is great for clients who are planning ahead for a big project, stuck mid-project, or need help dialing in the details. The package can be used for color consultations, furniture layout, and styling selections.
7. 3 Rooms Design Standard
Last but not least, the 3 Rooms Design Standard interior design pricing package by Mathieson Design makes savvy use of a discount in the package title to attract attention and highlight value. This strategic inclusion not only entices potential clients with the promise of cost savings but also underscores the affordability and accessibility of the service. The simplicity and clarity of the package name emphasizes transparency and eliminates any ambiguity about the services included.
One tweak we’d suggest here: to enhance the clarity of the deliverables, I’d recommend specifying whether they’ll be delivering 2 design boards total or 2 design boards per room. As of now, it’s unclear which option the client will be receiving.
I’d also recommend defining the number of rounds of revisions included in this package (otherwise the client might expect it to be limitless).
Conclusion
In our busy and chaotic world, there’s something truly refreshing about interior design pricing packages. Not only do they provide transparency from the start, they also empower clients to make confident decisions while respecting everyone’s time and investment. If you’re ready to start expanding or diversifying your services, DesignFiles is an all-in-one software that will help you set up and sell your new design packages with ease. Sign up for your free DesignFiles trial here.
