In the exciting world of interior design, creativity knows no bounds and every room is a canvas. But let’s be real—turning spaces into works of art is not easy, and figuring out how to charge for your genius can feel trickier than picking the perfect shade of white.
Fear not, fellow designers, because we’re here to help you navigate the nitty-gritty of pricing your services. Whether you’re just starting out or looking to refine your rates, this guide will have you confidently charging what you’re worth.
So grab a cup of your favorite brew, settle in, and let’s dive into the business side of making spaces beautiful!
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How to charge for interior design consultation
Whether or not you offer free consultations, paid consultations, or no consultations at all depends on your business model, experience, and design process.
Some designers offer consultations that are more like discovery calls to help assess the client’s potential fit for virtual or flat-rate services. Other designers offer longer paid consultations that are both valuable to the client and helpful for the designer in terms of coming up with a full proposal.
Here are some of the more common ways to handle consultations:
Free consultations (30 minutes or less)
Offering a free consultation can be an effective way to attract potential clients and assess whether they are a good fit for your services. These brief sessions, typically lasting 30 minutes or less, serve as an introductory meeting where you can get to know the client and gain a quick understanding of their needs. It’s important to use this time wisely, focusing on understanding the client’s vision and discussing how you can help achieve it. Avoid providing detailed design advice during this initial meeting to ensure that your expertise is valued and reserved for paying clients. After the consultation, you can follow up with a proposal outlining your services and fees, making it clear that further detailed advice will come as part of a paid engagement.
Paid consultations (1 to 2 hours)
Paid consultations are a more in-depth service, typically lasting between one to two hours. During these sessions, you provide valuable insights, opinions, and general design suggestions tailored to the client’s needs. You should charge for these consultations to reflect the expertise and detailed advice you are offering. Rates for such consultations generally range from $150 to $750, with an average cost around $400 for up to two hours. Charging a flat fee ensures transparency and simplifies the payment process for both you and the client. Collect payment before the consultation to avoid any issues and secure your compensation for the time and advice provided.
Paint or specialty consultations
Paint or specialty consultations focus on specific aspects of interior design, such as color selection or choosing unique design elements. These sessions can be particularly valuable for clients looking to enhance a specific area of their home or solve a particular design challenge. Charging for these consultations is important, as they often require expertise and detailed knowledge. The cost can vary based on the complexity and duration of the consultation, but it’s essential to set clear expectations and fees upfront. By doing so, you ensure that clients understand the value of specialized advice and are willing to invest in your professional guidance.
How to charge for interior design services
Here are some of the most common methods for charging for your services as an interior designer.
Method 1: Flat fee by room
Charging a flat fee by room involves calculating a set rate for designing each room, taking into account the time and resources required. This method requires upfront work to accurately estimate the scope of the project, including hours spent on client discussions, design deliverables, and revisions. Clients appreciate the clarity and predictability of a flat rate, knowing their total investment from the start. As you gain experience, you can complete projects more efficiently, potentially increasing your effective hourly rate without raising prices. However, this method can be challenging for project management and implementation, where unforeseen variables may arise. Accurate estimation is key to avoiding underpricing or overcommitting your resources.
“The biggest hesitation with flat fees is will I get the numbers right? Will I undercut myself? You want to propose a flat fee that will allow you to be the best version of yourself as a designer. You want to give the best design to your clients every single time. Track all of your time so you have data on how long it takes you to put a room together.”
Sandra Funk of Interior Design Standard
Make sure to use design software like DesignFiles, which includes a time-tracking feature.
Method 2: Hourly
Charging by the hour is a straightforward approach where clients pay for the exact amount of time you spend on their project. This method is particularly suitable for hands-on, unpredictable work, such as dealing with contractors or handling installations. It ensures you are paid accurately for your time, avoiding issues of underquoting. However, it requires meticulous tracking of all hours worked, including client meetings, sourcing, and project management. Clients may feel uncertain about the total cost, leading to potential stress or awkwardness. Providing detailed estimates and regular updates helps maintain transparency and client trust.
Method 3: Hybrid (flat fee and hourly)
The hybrid model combines a flat fee for the design phase with an hourly rate for project management and implementation. This approach offers the best of both worlds, providing clients with a clear cost for the design work while allowing flexibility for unpredictable elements during implementation. Experienced designers can optimize their flat fee pricing by working more efficiently, while the hourly rate ensures fair compensation for managing contractors and installations. It’s crucial to estimate hours accurately and bill in advance to avoid client confusion and disputes. This model also allows clients to opt out of project management if they prefer to handle it themselves, offering additional flexibility.
“After I realized that giving a fixed price to clients wasn’t making me any money at the end of the day, I went back and did some homework. Collectively, I figured out how many hours it would take to complete a project and used that to create my fixed rate, but for me personally, that still didn’t work. Now, the hybrid model is working well for me. It helps you set boundaries for your clients, you can say I’m happy to accompany you to this appointment, but it’s going to cost you.”
Sarah Adnan of Elevated Living
Method 4: Percentage of project cost
Charging a percentage of the total project cost aligns your fees with the overall budget of the project. This method ensures that your compensation scales with the project’s scope and complexity. It’s particularly useful for high-budget projects where the design work’s value is closely tied to the total investment. However, it requires careful negotiation and clear communication with clients to agree on the total project cost. This model can incentivize you to maximize the project’s value, but it may also lead to disputes if clients feel costs are escalating beyond their expectations. Transparency and detailed contracts are essential to manage this pricing strategy effectively.
Method 5: Daily fee
A daily fee model involves charging clients a set rate for each day you work on their project. This method suits intensive, short-term engagements where you can provide focused attention and rapid progress. But it may not be ideal for projects that require sporadic input over a longer period. To ensure fairness, define what constitutes a “day” of work and communicate this clearly to clients. This model can be particularly effective for specific tasks or consultations that can be completed within a day or two. You can make yourself available in person, online, or over the phone during the agreed upon time.
“The more I use the flat fee model, the more I enjoy the simplicity and low administrative burden. I offer Design Chat, which is different than most Designer for a Day as we communicate exclusively through text. Clients can chat with me for a whole business day or up to four weeks depending on their project.”
Chaney Widmer of Mix and Match Design
For more inspiration from Chaney, check out our workshop, More Than a Number: How to Test Not Guess Your Pricing
Method 6: Cost per square footage
This pricing model charges clients based on the square footage of the space being designed. Larger rooms incur higher fees, reflecting the additional work required compared to smaller spaces. This method ensures you are compensated fairly for larger projects. However, it may not always account for the effort needed in smaller rooms, which can sometimes require just as much design work. To mitigate this, consider setting flat rates for different room sizes, allowing flexibility while maintaining fairness. Communicating these parameters clearly to clients ensures transparency and helps manage expectations. This is one of the least popular methods and isn’t widely recommended.
How to charge more for your design services
To charge more for your design services, start by building a strong portfolio that showcases your expertise and successful projects. Clearly communicate the unique value you bring to each project, highlighting your specialized skills and industry knowledge. Invest in professional development to stay updated with the latest trends and techniques, which can justify higher rates. Offer exceptional customer service, ensuring clients feel supported and valued throughout the design process.
Designers can also leverage DesignFiles’s integration with SideDoor to earn a 30% commission on products, eliminating the hassle of managing orders while boosting their income.
Check out our guide to interior design pricing strategies for more tips on charging higher rates.And you might also want to explore our guide to getting more interior design clients.
Frequently asked questions
To choose the right pricing strategy, consider your ideal project. Which projects are your favorite? Do you want to be involved in implementation, or do you want only to provide designs and shopping lists? If you have multiple services, you’ll likely need a different pricing strategy for each one. Consider the scope of services you offer and choose flat fees, hourly rates, or a hybrid model accordingly. Analyzing past projects to understand how long each phase typically takes can help set realistic prices. Consider your overhead costs, such as marketing and team salaries, to ensure your pricing covers all expenses and desired profit margins.
Offering free initial consultations can be an effective way to attract new clients and build trust. These brief sessions allow potential clients to get to know you and understand your design approach without commitment. Limit the duration to avoid giving away too much of your expertise for free. Many designers refer to these as discovery calls, not consultations. A consultation, on the other hand, is usually a paid experience that lets you get the details you need to pitch a project while giving the client a taste of what it’s like to work with you.
Accurately estimating project costs involves tracking your hours meticulously and reviewing past projects to identify common patterns and time requirements. Break the project into phases and allocate time for each task, including design, client meetings, sourcing, and revisions. Use this data to create detailed proposals and communicate clearly with clients about potential additional costs. Regularly reviewing and adjusting your estimates based on actual project outcomes will help refine your pricing accuracy over time.
When setting a flat fee by room, consider the complexity and size of each space, as well as the client’s specific requirements. Account for the time needed for consultations, design work, sourcing materials, and handling revisions. Review historical data from similar projects to gauge how long each phase typically takes. Clearly define the scope of work in your contract to avoid scope creep and ensure that you and the client have aligned expectations.
Calculating an hourly rate starts with understanding your total annual expenses, including overhead costs and desired profit margin. Divide this by the billable hours you expect to work in a year to determine a base rate. Consider your level of experience, unique skills, and market demand to adjust the rate appropriately. It’s also helpful to compare rates with industry standards and peers to ensure competitiveness while reflecting the value you bring to your clients.
Ready to sell your services, complete projects in less time, and keep clients coming back for more? Checkout DesignFiles.
